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Cookie Policy

At Quality Martial Arts Limited ("QMA"), we are committed to protecting the privacy and security of our customers and site visitors, including you. The QMA team members are customers themselves, both of QMA and other Internet sites.  We therefore fully appreciate and respect the importance of data privacy and security on the Internet.

We believe you should feel both informed and empowered when it comes to our handling and usage of your information.  This notice therefore explains:

  • What information we collect when you’re using QMA website or when you’re communicating with us.
  • Why we collect that information.
  • How we may then use that information.
  • How we share that information.
  • How long we keep your information, and how we protect it whilst we have it.
  • What we won’t do with your information.
  • What choice and options you have to control your information.

So you only need to look in one place to find out all you need to know, this notice covers all QMA website and services. 

Because we’re an online one stop martial arts supply destination, the wording does have to get a little technical at times.  But we’ve done our best to try to explain things as clearly as we can.  We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice.  Just contact our customer care team if you’d like to discuss this with us.

 

Our over-arching data principles

Everything we do relating to your information is covered by the following over-arching data principles:

  • Your information belongs to you, not us – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;

 

  • We will only collect, keep, use and share your information either (a) for genuine business purposes, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;

 

  • We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with;

 

  • As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards.

What about cookies?

We use cookies when you visit our site.  There are four main types of cookies – here’s how and why we use them.

  •    Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to cart”
  •    Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  •    Customer preference cookies – when you are browsing or shopping on QMA, these cookies will remember your preferences, so we can make your shopping experience as seamless as possible, and more personal to you.
  •    Targeting or advertising cookies – these cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
  •    By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future.  If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.  Further information about cookies can be found at www.aboutcookies.org.  Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete QMA user experience that we pride

How may we use your information?

We collect all of this information from you for a number of different purposes, which we want you to understand – all of these purposes apply wherever QMA does business, including countries outside your own.  A number of specific uses for specific data are already detailed above.  But we often need to use lots of different types of information or data collectively in order for QMA to work and in order to be able to provide the Services to you. 

  •     To ensure that our site’s content is presented as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so.
  • To set up, and manage your account, so you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you, so we can communicate with you about your orders and your account, so we can track potential problems and trends, and customise our support responses to better serve you – basically, this relates to the nuts and bolts of our online retail business.  It’s everything involved in putting the products on the website, so you can browse them and then order them, and so we can then deliver them to you and answer any questions or queries you may have.
  • To ensure that our users are genuine and to ensure that we are paid for goods that we despatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency, in order to confirm your identity and conduct appropriate anti-fraud checks. Any such credit reference or fraud prevention agency may keep a record of that information but please note that a formal credit check is not performed and your credit rating will not be affected.
  • To update you on our latest products, news and special offers - If you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via e-mail, post, telephone and other means available through the Services, including mobile text messages and push notifications.
  • To target QMA banners and ads to you when you’re on certain other websites (what’s called Digital Marketing Re-targeting)
  • To carry out polls, surveys, analysis and research on how our site is being used, customer views, what we could do better etc, - these polls, surveys, analysis and research may be conducted by QMA, or third parties. QMA or those third parties may follow up with you via email regarding your participation unless you have opted out of receiving email messages. We may use third parties to deliver incentives to you to participate in polls, surveys, analysis or research, and verifying your contact information, which may require your contact information and other personally identifiable information to be provided to the third party fulfilling the incentive offer.
  • To make QMA products and services better and to develop new ones - QMA uses and stores site statistical information and log data, to help it identify potential areas to improve the services we offer.

 

How we DON’T use your information

 

WE WILL NOT Sell your information without your consent: We will not sell your personally identifiable information – including your name, address, e-mail address, or credit card information - to any third party.  We believe this is absolutely essential to receive and repay your trust in us.

 

WE WILL NOT Share your information with third-party advertiser or ad networks: We do not currently display third party adverts on our website and, even if we did, we would not support sharing your personally identifiable information with any third-party advertiser or ad network.

How long do we keep your information for?

In the explanations above, we have tried to be as specific as we can about how long we keep your information for.  But in general we retain the information you provide either while your account is in existence, or as needed to be able to provide the Services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the Services to you.

Protecting your security

We are always striving to make sure your information is protected.  As soon as we receive your information, we use various security features and procedures, taking into account industry standards, to try to protect the personal information that you provide and to prevent unauthorised access to that information.  For example:

  • We also offer secure “https” access to the transactional parts of qualitymartialarts.com website (that is to the bits where you are required to provide Directly Provided Data). [This includes to existing SSL access over mobile devices]. [We’re working on making secure “https” access a default across QMA.]
  • To protect any data you store on our servers, we regularly monitor our system for possible vulnerabilities and attacks, as well as carrying out penetration testing of our own on those systems to try to identify possible improvements.

We will do our best to protect your personal data.  Unfortunately, security cannot be guaranteed though.  There are therefore a number of general things we would also recommend that you do.  Please help keep your account safe by using a strong password that includes characters other than just letters.  We will also encourage you not to use the same password across all or many of your online accounts.  As emails, instant messaging, and similar means of communication are not encrypted, we also would recommend not communicating any confidential information through these means.

Contacting us

We are always keen to hear from our customers (especially if you feel we’ve let you down or fallen short of your expectations). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied – after all, we want you to return to the site and to recommend us to your friends and family. If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a customer service member of the QMA team, who will be delighted to answer any questions you may have.  You can either contact customer care via the QMA website, or, write to us at:

Quality Martial Arts Ltd
50-52 Summer Lane
Hockley
Birmingham
West Midlands
B19 3TH